We understand that data science as such does not create value, and that conveying this information is incompetence, at best.
We observe that the creation of value (the efficiency, and not the performance, of the algorithms to be predicted) occurs through the articulation of business expertise and data science.
The objective becomes to produce tools capable of encoding business expertise and combining this expertise with data science models.
Our business is no longer data science but the ability to capture expertise (willingly outsourcable to a consulting firm) and to multiply its strength with data science.